Clients & Research Projects
Below are just some examples of the type of research project that we have handled for our clients.
Sector: Digital Signage
Client: Alex Simionescu, Managing partner, producer, Float4 Interactive. http://www.float4.com/
Mandate: to research the digital signage market, identify new trends, assess existing players, identify opportunities .
Research method: secondary research using keyword searches on internet; magazines; company annual reports.
Outcome: Float4 Interactive http://www.float4.com/ launched
“Gillian prepared a detailed market study of the digital signage sector for me. It was based on hours of research of a very complex and fragmented market. Her work enabled me to identify where there were opportunities in a busy market place and as a consequence I was able to identify the proper positioning and strategy required to reach our goals.Gillian loves research and analysis and since she is good at it too, I know that her help and guidance would benefit many business owners and people evaluating a market for business opportunities.”
Alex Simionescu, Managing partner, producer, Float4 Interactive. http://www.float4.com/
Sector: Personal & corporate biographies
Mandate: to gather information on companies offering biography services in North America
Research method: secondary research using keyword searches on internet; associations.
Outcome: Milestone launched
Sector: generic medicines
Mandate: to examine the economic impact of generic medicines on the economy of a specified region.
Research Method:
- Design of questionnaire to be sent to generic pharmas
- Interviews with generic pharmas
- Analysis of results
- Preparation of report for client
Sector: magazines
Client: La Scena Musicale
Mandate: to find out reader interests and preferences; find ways to broaden advertiser base
Research method: designed reader survey, secured high participation rate; collated and analysed results
Outcomes:
- Identified potential advertisers outside of the world of music in accordance with the interests of readers
- Developed new products
- Secured a grant to finance the development of a new product
- Revised marketing strategy to attract people to become subscribers
Sector: magazines
Client: La Scena Musicale
Mandate: find out what readers want from a subscription service
Research method:
Focus groups to:
1)to gather feedback on the components of an exclusive club for subscribers
2) to obtain feedback on marketing collateral
Outcome: launched a membership club for subscribers with reductions on opera, concerts, in selected shops and restaurants. Significantly increased subscriber base. Secured a grant to finance the development of this.
