About MRS
Regional knowledge.
Personal commitment.
Founded in 2013, MRS is a Dubai-based market research specialist company with a flexible network of multidisciplinary professionals.
A personal approach to research
Your project has
her full attention.
Ketty Azzam brings more than 30 years of market research experience, including work with Nielsen, MEMRB and AMER across the MENA region.
She leads client relationships and personally supervises projects, bringing together the specialists best suited to each brief. You get a direct point of contact and a scope that fits your needs and budget.
Meet MRSConnected across borders
The right expertise,
wherever the brief leads.
The resource pool includes researchers, transcribers, writers, translators, designers and video specialists. Service delivery is centralised in Dubai, with teams across Lebanon, Syria, Turkey, Jordan and India.
Ketty is Lebanese/Chilean and a long-time Dubai resident. She speaks English, Arabic, French and Spanish.
How we work
A clear path from brief to delivery.
Your question
Define the audience and the decision.
The right approach
Agree on scope and specialist support.
Clear findings
Review the evidence in context.
Your next step
Use the output to inform your work.
Let’s talk research
What do you need
to understand next?
Share your objectives, target market and timeline.
Ketty will help you shape the right scope.
Frequently asked questions
Before we begin.
What services does MRS provide?
MRS offers consumer research support, social listening, content writing, translation and transcreation, video production and subtitling, and digital development. Each service has a dedicated page with the support available.
Does MRS work with companies and research agencies?
Yes. MRS supports research agencies and businesses, with a scope tailored to the project. Support can cover a specific stage or a broader set of deliverables.
Where is MRS based and which markets does it support?
MRS is based in Dubai and works online with agencies and businesses worldwide. Its multilingual network brings regional expertise to international projects. Target markets and the support available are agreed for each brief.
Which languages can MRS support?
English, Arabic, French, Spanish, Hindi and Urdu. Specialists are selected around the subject, audience and project needs.
Can MRS support a small project or a tight deadline?
Share your objectives, deliverables and deadline. Ketty will confirm the appropriate scope, team and availability for your project.
What should I include when requesting a proposal?
Include the business question, target markets and audiences, required languages, expected deliverables and timeline. An early brief is enough to begin discussing the scope.
Who will be my main contact?
Founder Ketty Azzam leads client relationships and personally supervises projects. You can reach her by email, telephone or WhatsApp.
How do I contact Ketty on WhatsApp?
Use the WhatsApp enquiry button to open a conversation with Ketty at +971 56 132 9026.