Based in Dubai. Working worldwide.
Better understanding.
Better decisions.
Online market research and multilingual support for agencies and businesses worldwide.
Our services
Find the support you need.
Six specialist services, organised around your project.
Research & insights
Understand your audience and turn evidence into useful findings.
Content & languages
Communicate clearly across audiences, formats and languages.
Video & digital
Bring your message to life through film and digital experiences.
Our clients
Research agencies we’ve worked with
MRS supports global and regional research agencies on projects spanning multinational, regional and local businesses.
Selected agency relationships featured in the MRS company profile.
A personal approach to research
Your project has
her full attention.
Ketty Azzam brings more than 30 years of market research experience, including work with Nielsen, MEMRB and AMER across the MENA region.
She leads client relationships and personally supervises projects, bringing together the specialists best suited to each brief. You get a direct point of contact and a scope that fits your needs and budget.
Meet MRSHow we work
Working together, wherever you are.
Your question
Share your brief online, wherever you are.
The right approach
Agree on markets, languages and deliverables.
Clear findings
Review findings and feedback together online.
Your next step
Receive your final deliverables digitally.
Research insights
Start with a stronger brief.
Explore our guides to research planning, qualitative reporting, social listening and multilingual projects.
Market research in Dubai and the MENA region
A clear brief starts with the decision you need to make.
Read the guideRESEARCH GUIDE
Qualitative research support: from discussion guide to report
Make every stage of the project useful.
Read the guideRESEARCH GUIDE
Social listening for brand and competitor research
Understand public conversations in context.
Read the guideRESEARCH GUIDE
Translation and transcreation for multilingual research
Preserve meaning across languages and audiences.
Read the guideLet’s talk research
What do you need
to understand next?
Share your objectives, target market and timeline.
Ketty will help you shape the right scope.
Frequently asked questions
Before we begin.
What services does MRS provide?
MRS offers consumer research support, social listening, content writing, translation and transcreation, video production and subtitling, and digital development. Each service has a dedicated page with the support available.
Does MRS work with companies and research agencies?
Yes. MRS supports research agencies and businesses, with a scope tailored to the project. Support can cover a specific stage or a broader set of deliverables.
Where is MRS based and which markets does it support?
MRS is based in Dubai and works online with agencies and businesses worldwide. Its multilingual network brings regional expertise to international projects. Target markets and the support available are agreed for each brief.
Which languages can MRS support?
English, Arabic, French, Spanish, Hindi and Urdu. Specialists are selected around the subject, audience and project needs.
Can MRS support a small project or a tight deadline?
Share your objectives, deliverables and deadline. Ketty will confirm the appropriate scope, team and availability for your project.
What should I include when requesting a proposal?
Include the business question, target markets and audiences, required languages, expected deliverables and timeline. An early brief is enough to begin discussing the scope.
Who will be my main contact?
Founder Ketty Azzam leads client relationships and personally supervises projects. You can reach her by email, telephone or WhatsApp.
How do I contact Ketty on WhatsApp?
Use the WhatsApp enquiry button to open a conversation with Ketty at +971 56 132 9026.